Digital SkillsArtificial IntelligenceAISM 100% HRDF claimable

AI Masterclass: Sales & Marketing

Empower sales and marketing professionals to leverage AI for customer insights, campaign optimization, and sales enablement. Integrate AI into CRM, marketing automation, and content creation strategies.

2 DaysPEOPLElogy

What you'll learn

Gain insights into customer behaviour using AI-driven analytics
Automate and optimize digital marketing campaigns
Use Generative AI for marketing content creation
Apply predictive sales analytics for lead scoring and forecasting
Understand ethical AI practices in personalization and targeting

Course modules (6)

01AI foundations for modern sales & marketing

02AI in customer insights, segmentation & forecasting

03AI-powered market segmentation and persona creation

04Predictive analytics for sales forecasting

05Generative AI for marketing content

06Ethical AI in personalization